Our Fuel-Funder Campaign is now Live!

We have some exciting news to share—we’re poised to expand and grow! Thanks to all of our loyal customers and retailer partners, Planet Fuel continues to win awards and garner support for more distribution, more flavors, and more social impact! Making the leap from a small mom and pop operation to a larger commercial business is a big step and we look forward to bringing Planet Fuel to more and more consumers across the region.

We are set to begin our largest production run ever which requires a lot of working capital up front for our manufacturing and distribution partners. We’re asking our fans and supporters to help fuel our growth by pre-ordering Planet Fuel and in return we’ve put together some fun ways to say thanks!

Here’s How You Can Help

Simply review the pre-order reward options below and pick the one - or ones - you like best. You’ll not only be able to choose the amount of Planet Fuel juices you want, but can pick some fun “swag” rewards too. What’s more, we are proud to partner with the Connecticut Food Bank to supply product for their “Kids’ BackPack” program, which provides supplemental food to more than 3,000 school children across the state who would otherwise go without food on the weekends. We value the responsibility to make a difference in our community and welcome your support to make organic, healthy products more available to our less fortunate neighbors. You will find that our reward levels include seamless ways for you to contribute.

We’re Grateful for you!

Chances are that if you’re reading this you share our passion for creating healthier options for our kids to eat and drink AND our passion for giving back and making a positive impact in the world. We wouldn’t be here if it wasn’t for your support. It’s your enthusiasm that fuels us! Because of your support, we’re growing, we’re launching a beautiful new label design, and we’re adding a great-tasting new flavor! Thank you for helping us move closer to achieving our vision.

Let’s fuel our world together. Check out the video below and please pre-order Planet Fuel today!

Current Progress


pledged of $60,000 goal

Total Backers: 79

Your order will not be processed until we reach
our campaign minimum of $40,000.

Campaign open through February 14, 2016

Planet Fuel

I'm in...


1 case of Planet Fuel - 24 count - choose Apple Grape, Cherry Lemonade or Mango Pear Lime

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Planet Fuel

More please...


Can’t decide on a flavor? With this deal, you’ll get two cases. PLUS, this purchase includes a six pack donation to the CT Food Bank.

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Planet Fuel

Fuel us Forward...


Say hello to Karma the Dog. The Fuel us Forward option is for those who want to support our campaign without receiving anything in return except, of course, the pleasure that comes from paying it forward. Simply pick an amount and know that you'll have our eternal gratitude, plus the benefits of good karma coming your way!

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Planet Fuel



Get a case of each flavor and we will send one more to the CT Food Bank. Keep hydrated with your own Planet Fuel Klean Kanteen water bottle. Sweet!

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Planet Fuel



Join us for a special Ninja Warrior event at GCA Parkour in Fairfield, CT. Planet Fuel is proud to welcome top American Ninja Warrior competitors James “The Beast” McGrath, “Real Life Ninja” Drew Drechsel, and Joe “The Weatherman” Moravsky as our new brand ambassadors. They will show off their mad ninja skills and coach you on the course. This event is open to kids and kids-at-heart over 10 yrs old. Participants also take home a case of juice and a cool Planet Fuel branded Klean Kanteen water bottle! A ticket is required for each participant. One adult spectator may accompany a child particpant. Limited spots available – get ‘em before they’re gone! Event to be held on *Sunday, March 20th, 2016. *This date subject to change based on American Ninja Warrior television filming schedule.

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Planet Fuel

Apples and Cherries and Pears, oh my...


Lots of thirsty people in your household? Need a healthy, delicious beverage for your kid's lunchbox? Stock up on our great tasting juices. You get six cases of juice – 2 of each flavor – and we will send THREE more to CT Food Bank. That means dozens of deserving kids will enjoy a delicious, organic Planet Fuel with their meal. Plus, you'll look great and feel great with your new Planet Fuel swag; a cotton t-shirt, Klean Kanteen water bottle and Ultimate Frisbee disc. (you can specify different flavors if you don't want 2 of each)

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Planet Fuel

Leader of "The Pack"


Give the gift of 12 cases of juice to CT Food Bank and help us fill the back-packs of more than 100 hungry kids. You will also get a case of each flavor for your own enjoyment and our full “swag” kit; including our cotton t-shirt, Klean Kanteen water bottle and Planet Fuel branded Ultimate Frisbee disc.

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Planet Fuel

Fuel Your World...


Includes full swag kit and 40 cases of your favorite flavor(s)! This is a great option for our local retail friends OR choose to send this entire purchase to the CT Food Bank. (Delivery options for businesses will be coordinated directly with Planet Fuel).

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Planet Fuel

The Fuel-anthropist


The soul of our business is about creating social impact and we invite you to be a part of the process. We are proud members of 1% for the Planet, an organization that has donated over $100 million to environmental non profits! We're offering THREE Fuel-Anthropist donation opportunities--one for each flavor of Planet Fuel. Pick one of our flavors and you get to choose what organization receives the 1% sales contribution of that product for all of 2016! Plus, we'll feature you and your selected non-profit on our website! Of course, Fuel-anthropists will take home a case of each Planet Fuel flavor and the full swag kit.

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