Letter from the Founders
Thank you for your interest in the Planet Fuel Beverage Company. We hope you have had an opportunity to enjoy our organic juices. Building this company has been a labor of love - our goal from the very beginning was to offer parents a high quality product for their families; featuring the best organic ingredients we can find with no added preservatives, refined sugars or flavors. Just good, healthy juice and water. We are committed to creating low-sugar products simply by adding a touch more of our natural spring water – this way we all enjoy a little less sugar in our diets while still tasting bold, fresh fruit flavors. If you and your kids haven’t already surfed our website we hope you take the time to get to know our planet protector characters. We find them rather charming, and very hard at work trying to protect our environment. They offer cool, exciting ways for your kids (and your family) to get involved on a local level. Check back regularly for updates on essay contests, new games and other new features. Lastly, we believe firmly in showing kids the joy and reward in giving back. A portion of the proceeds from every sale of Planet Fuel will go back to the non-profit conservation groups working tirelessly to protect the wonders of our wilderness, oceans, rainforests, deserts, Arctic & Serengeti. We feel great about the potential contributions we can make with your help, and look forward to sharing that progress with you through regular updates on our site!
We welcome your comments and feedback.
Thanks,
Tom & Amy Barnouw
Our Mission
Planet Fuel makes delicious, healthy, organic beverages for kids. We promote environmental education and encourage our consumers to participate in efforts to protect our planet. A portion of profits will support the work of non-profit conservation groups.
What We Value
Planet Fuel is committed to building a premium beverage company that believes a good business model can also be good for the planet. We will strive to advance a more sustainable world through all aspects of the company and will continuously evaluate our business decisions and those of our key partners to ensure consistency with our values.
These include, but are not limited to, the following principles:
- Planet Fuel is organic. We support and promote an organic lifestyle through the consumption of foods free from pesticides and other harmful toxins.
The ingredients for our products will be sourced domestically whenever possible. This enables us to support hard-working American organic farmers and help protect these critical open spaces.
- Planet Fuel is dedicated to creating naturally healthy beverages. That means we don’t believe in adding refined sugars, preservatives or artificial sweeteners.
- We will be mindful of our carbon footprint and routinely examine ways to minimize our impact as we produce, ship, distribute and market our products.
- Education is key. We will strive to provide content on our products and Web site that is accurate and relevant. We take the opportunity to teach our children seriously, and will seek the best, most current information available on all environmental issues.
